Monday, 9 November 2009

Digipak/Album Research and Creation













These are the album covers from all of the albums by Basement Jaxx which I have looked into as research for the digipak which we are going to make. The key theme with these album covers is that they are very bold, striking and use a lot of bright fluorescent colours to attract attention and look appealing, which we are going to use on our digipak so that we can capture the style of Basement Jaxx and make ours attractive in the same way. All of the album covers use the classic Basement Jaxx font which we would like to use as it instantly shows people that it is that band and makes it instantly recognisable, but it would be unoriginal for us to use the lettering.

Also, a lot of their album covers feature animals/animal heads within them, quite a lot of them being strange or rare animals like the albino gorilla from the cover for 'Rooty' and the dog with a radio body from 'Crazy Itch Radio', which again fits with the quirky style of the band. This is something which we attempted during the process of making our digipak initially. A screen capture is shown below:













We decided not to use this idea/image because although the use of the animal heads worked well in terms of the styling of the Basement Jaxx, particular the cover of the album 'Scars', as well as the other album covers, and was quirky and random, it looks messy as they did not fit perfectly on the bodies of the people and do not work well with the human bodies. We planned to return to this if our new idea did not work out well, but the file corrupted and we had to delete it.













This is the style which we chose for the digipack. As one of the key features of the style of Basement Jaxx is using bright vibrant colours, we decided to saturate the colours of the background to make them bold and standout, also emphasising the people, making them standout from the background, making the image eye-catching.













We used this image for the front cover and added a pink font because it was bright against the white sky. We also added the symbol for Basement Jaxx's record label, Atlantic Jaxx, because we felt it was a symbol which linked directly to the band, making it recogniseable. For the back of the digipack with the tracklistings, we used the same saturating of colours and used an image of a forest as it looks like it links up with the hedges in the background of the front cover, making a sort of double image when the digipack is opened up. The tracks we chose were ones which we read on wikipedia were the highest charting and ones that we personally knew by the band from our initial research and own knowledge. For the dvd, we used things that would typically be on a dvd with a cd, such as live performances and interviews, as well as our music video, which we wrote as a track.

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